Courses

One to One Advisory Session

We offer 1-to-1 or team-based consultation on branding, and integrated marketing communication strategy. We supervise capstone projects for students. We guide, inspire, and support students throughout the learning process.

IMC Strategy
Brand Storytelling

  • Neuroscience Perspective

  • Principles

  • Brand Value & Purpose

  • Target Audience

  • Brand Tone of Voice

  • Creative Strategies

  • Narrative Structure & Coherence

  • Use of Visual

  • Communication Channels

  • Cases: Comparative Analysis

Creative Thinking

  • Creativity Formula

  • Creative Process

  • Concepting fundamentals

  • Brainstorming Strategies

  • Creativity Tools

  • Critique Culture

  • Strategic Foundation

Critical Analysis Courses

Project-based Creative Courses

  • Situation Analysis

  • Research & Discussion

  • Problem Statement

  • Campaign Themes & Objectives

  • Target Audience Profile

  • Campaign Strategies

  • Tactics

  • Media Plan

  • Budget

  • Contingency Plan

  • Campaign Evaluation

Customized Training Workshop

We develop tailored programs for your in-house teams to meet your need. Topics could be interdisciplinary. In an AI augmented landscape, critical judgement, creativity and empathy become the most important human abilities. What guided you in decision making in the face of flooded possibilities?

What our students say about us

I have had the best time bouncing ideas and getting guidance from you! And this truly feels like how I wanted our university life to end, with excitements and revelation along the way. Thank you so much from the bottom of my heart and hope to work with you again in the future!

Seamus Li

Content Strategist, Writer

Trinity J.
Cherry Leung

Juris Doctor Candidate

Event Coordinator

We couldn't have done it without you!!! Thank you so much for all the time and patience you've put into our project, you inspired us to do better and achieve what we never thought we could, it means the world to us! Thank you and take care!!!

Thank you very much for giving us lots of valuable advice, it is our honor to be your students. It was a great experience of doing this Honors Project! Hopefully our paths will cross in the future, all the best :)

“Anyone who stops learning is old, whether at twenty or eighty. Anyone who keeps learning stays young. ”

Henry Ford