About Gladys Lam

Dr. Gladys Lam specializes in marketing communication strategies. She is the founder CEO of the Purpose Institutes and Adjunct Professor of the College of Business at the City University of Hong Kong. She has served as an EMBA module leader for the Innovations in Marketing masterclass. She supervised PR and Branding students' capstone projects, and taught various advertising courses in universities. She has published research findings in Cubic Journal and the Proceedings of the Conference of the American Academy of Advertising. Prior to joining academia, she was managing partner of her own company and an award-winning creative director at multiple international 4As advertising agencies including Leo Burnett and DDB Needham.